Invite potential customers to actually opt into joining your community on your website. You’d be amazed at how many website browsers will make the decision to provide their email. Make sure, though, that you’ve got relevant content to share with them afterwards. Think about developing a newsletter or a series of tips emails.
pre-judge
Do not pre-judge your lead gathering technique. Though you may think you are not going to get great results, or you are overly confident about the success, you cannot be sure.
The only way to know if your lead generation is working is to put it into action without preconceived ideas about results.